Real Estate Internet Notes - “What You Don't Know About Online Unethical Practices”

SEMINAR NOTES PAGE WISCONSIN REALTORS CONVENTION

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“What You Don't Know About Online Unethical Practices”

by Jim Crawford

WISCONSIN REALTORS CONVENTION 2005 Seminar Highlights - Notes

Tools I Use! ( top )

http://www.Alexa.com/
http://www.whois.net/
Way Back Machine - http://www.archive.org/
www.RealtyTimes.com
Market Conditions Reporter Realty Times
REALTOR.ORG
National Association of REALTORS® 2005 Code of Ethics and Standards of Practice
ARELLO ASSOCIATION OF REAL ESTATE LICENSE LAW OFFICIALS
http://www.reintel.com/
http://www.rismedia.com/
CLEAR Council on Licensure, Enforcement and Regulation
The Real Estate Center
banner. http://www.copyscape.com/
http://www.whois.sc/
Trademarks™
Internet Achieve
Archive Data: Way Back Machine - My Site
November 23, 2003
Plagiarism Found February 2004 - Site Content Copied and pasted to 5 sites Verbatim
- My Site was removed from MSN, YAHOO, ALLTHEWEB, ALTAVISTA...
Plagiarism Found February 2005 - Site Content Copied and pasted to 5000 Pages
Meta Tag Plagiarism Idea (Click Here)
- <meta name="description" content="... Atlanta real estate, homes, Canton, Roswell, Alpharetta, Waleska, Fulton, Oakhill, Rex, Dunwoody, Sugar Hill...Suwanee.">
- [ Solution ]
Redirects - http://www.realestatetechcoach.com/1.htm - java redirect
Open the Popup Window
View Source Codes URLS

Articles Related Articles concerning real estate ethics on the web: ( top )

Seminar Highlights

Ethics
Ethical behavior is that which is "good" or "right."
Ethics are standards for behavior expected by consumers, and peers.
Ethics are the principles of conduct governing an individual or a group. – NAR…
Law Vs. Ethics
“Law vs. Ethics: Legal standards generally set minimum standards of conduct. Ethical standards usually encompass principles higher than legal standards.”
Ethics Meet Expectations
Trustworthiness, Honesty, Integrity, Fiduciary
Law Abiding – Uphold State RE Laws
Decency – Conform to Standards
The “Golden Rule!” - “Do to others as you would have them do to you.”
Code of Ethics - National Association of REALTORS®
Code of Ethics & Standards of Practice Serves: Public Perception, Peers
Ethics Raise Real Estate Benchmark - Add Value to Our Image
REALTOR® ONLINE IMAGE -Lack Internet Formal Ethics
Most Sales in Real Estate Start Online - 80 to 85%
We Have Standards for Print Advertising, but not Internet and E-Commerce
Internet Exposure is Greater than Print - Global in reach, 365 -24 – 7
Harm Done to Image is Also Greater
Ethics Raise Moral Questions
The Question of Action: How Ought I Act? How Ought My Agents Act?
The Question of Character - How is My Business Reputation Perceived?
Our concern is with the question of character of our Business Reputation
What Price Profit? Mahatma Ghandi once stated… there are “Seven things that will destroy us,” of those, I believe three stand out and apply to our profession:
“Wealth without work, Knowledge without character, and Business without ethics...”
Texas Real Estate Law RE: Internet -All real estate advertising over the Internet, including Web pages, e-mail, bulletin boards and other electronic publications, must display the same type of information as required in print or broadcast advertisements…
Abuses
Blind Website – Who Owns? State RE Licensed?
Branded Website – Where Licensed? With Whom?
No License Law Compliance
Agent Advertised Properties / Broker
Selling Leads to 3rd Parties – Undisclosed
Spam, “Do Not Call Lists!”
If We Do Nothing… We Do Not Have Ethics Ourselves
The Government Will Regulate Because We Cannot Be Trusted!
Profits / Commissions Will Diminish
Public Perception
Lawsuits
Bootlegged Data Bases
Plagiarized Content
Copyright, Service mark, Trademark Infringement
RESPA Buy this home for…$899 / month (Disclosures missing...)
In Traditional Marketing Broker Reviews Advertisements Before Published
Why are the Internet Sites of Agents not reviewed?
Branded Sites Do Not Comply With Most State Laws
Who Are You? Where Are You Licensed?
Misleading Scripts…maleware
Malicious Scripts. Redirects (Where are you?)
Framed Page Content Blocked View Source
Privacy Intrusion / Cyberstalking
Meta Tag / Plagiarism
META TAG Abuse…
What Are Meta Tags?
Meta-tags are invisible hypertext mark-up language that generally consist of key words and phrases that describe the content of the website.
Not the page the viewer looks at! They are the source page behind!
Improper Use of Meta Tags
“…coldwell banker, century 21, better homes and gardens, ABC Realty, XYZHomes.Com, Remax, RE/Max,, prudential, C21…”
Constitute an Invisible Infringement
The inclusion of another owner's trademark, Service Mark, or identification Publishing meta-tags may have constitute trademark infringement, dilution, false advertising or right of publicity violations.
Plagiarism - What is Plagiarism?
“the act of passing off as one's own the ideas or writings of another." A Violation of Copyright!
What is Copyright?
Copyright is a protection that covers published and unpublished literary, scientific and artistic works. Copyright laws grant the creator the exclusive right Copyright includes: HTML coding or a computer graphics.
Points To Ponder
Agent Violates Trademark / Service Marks
Agent Violates Copyright – Plagiarism
(Copies a custom work – Use As Own)
Who is Responsible / Liable?Agent? Broker? Regional Franchise? Franchisor?
Damage is Recordable

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Solution: ( top )

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